KICKS is the obvious beauty destination in the Nordics with approximately 230 stores in Sweden, Norway, and Finland, 300 brands, and 25,000 products – also featuring a strong e-commerce platform. Through knowledgeable beauty experts, professional treatments, and a wide range of makeup, fragrance, skincare, and haircare products, they build loyalty among their 3.5 million members in one of the largest beauty clubs in the Nordics.
KICKS, which has been a loyal customer of Bedege for almost a decade, invested early in a seamless customer journey – regardless of the channel. By implementing a common omni-solution, they took a powerful step in their digital transformation and were able to further strengthen their position in the Nordic beauty market.
Flexible Retail Solution for a Seamless Customer Experience
In order to enhance customer service across all channels, KICKS initiated an investment in digital solutions. Furthermore, they began searching for a flexible retail data solution that would effectively work for both fixed and mobile devices. Subsequently, a select few suppliers were chosen to participate in a thorough selection process. Those suppliers who met KICKS' requirements were then invited to a Proof of Concept, during which a test concept was built at the headquarters for evaluation.
Following a successful POC, KICKS ultimately chose Bedege and the omnichannel solution LS Central. This platform not only enabled the same retail solution to be used in all countries, but it also served as the backend for e-commerce, thus streamlining operations across various channels.
A New ERP for an End-to-End Retail Solution
In connection with the implementation of the new store solution, KICKS also began to evaluate alternatives to replace its existing business system.
After a thorough analysis, KICKS recognized the advantages of consolidating ERP, retail systems, and Point-of-sSle solutions into a single integrated platform. Thus, KICKS chose Microsoft Dynamics 365 Business Central, which seamlessly interacts with LS Central – entirely without the need for external integrations.
The deployment consolidated a large portion of the company's workflows and processes into one system. This not only reduced the number of integrations but also increased control, efficiency, and stability throughout the entire operation.
KICKS started digital transformation to create a common customer experience across all channels requires powerful system solutions for product supply, finance, and monitoring. With our new solution, we are very well meeting these demands. With Bedege, we have a supplier that supports us in managing the system for both retail and e-commerce as well as for ERP in general.
– said David Heeroma, CDO & CIO at KICKS, after the implementation project was completed.
Quick help with complex problems
KICKS has a well-developed IT department that independently manages both 1st and 2nd line support for all stores. When more complex technical challenges arise, Bedege steps in as 3rd line support with their specialised expertise.
This ensures that even the most advanced problems are resolved quickly and efficiently. Through close collaboration, KICKS enjoys a stable and reliable support chain – which in turn contributes to smooth and trouble-free operations across all channels.
Kicks solution in brief
KICKS, in collaboration with Bedege, implemented a system that effectively connects the external warehouse with the business system (ERP) and store solution. The result is a comprehensive solution where data-driven replenishment occurs based on actual sales, current stock levels in stores, and planned campaigns.
Here are some key components of the solution:
- Microsoft Dynamics 365 Business Central with LS Central - ERP, store solution, and Point of Sale all in one, completely eliminating the need for integration
- A common solution in Sweden, Norway, and Finland, which supports local languages and processes.
- Efficient data maintenance - shared data registers only once and transfers across countries.
- Support for multiple companies in the same system, using Intercompany trade functionality.
- Integrations with e-commerce, external warehouse solutions, CRM, PIM, BI systems, and an advanced restocking solution.
- 3rd-line support and management from Bedege, which provides security and expert support for daily operations.
Since 2023, KICKS joined the Danish Matas Group – together they form the "Nordic Leaders in Beauty and Wellbeing".
Do you also want to optimise your business processes and create a seamless customer journey? Contact us today!
